From the first day of his business Michael has given away a cupcake to those in need of a sweet treat every time there is a sale.

“The 1-for-1 business model is our way of feeding kids and adults who may not get a sweet treat. When parents fall on hard times the extra things that used to happen regularly, like the movies or homemade dessert, sometimes stop. I wanted to give kids a sweet treat and feed those who might be having a difficult time.”

Michael also raises money for No Kid Hungry, a national non-profit that’s working to end child hood hunger.